In November I was asked to shoot the 69Degrees Magazine Autumn/Winter fashion piece. This includes the cover and a 4 page feature in the magazine. It’s usually the publications biggest issue with 450,000 readership.
The brief was simple enough – xmas wear and party wear. I wanted to stay away from creating something that looked too “High Street” and posy, and wanted a edgier “lookbook” style vibe, tapping into the feel and energy of the city nightlife.
I wanted movement, flow, and that weird scary feeling where you see something from the corner of your eye, so that the image is visually overwhelming.
To create this look, I used my trusty iSniper pro wireless flash units (read a previous entry for a through review), one strapped to a small bowl with grid to create a very narrow and hard mainlight, the other two fired with various gels strapped to them that my assistants moved and manually fired by hitting the test button on the backs of the flashguns as fast as possible.

This created the hazy, sexy colours that leak onto the images as I’d slowed by shutter down so that whilst the flash hit and froze the subjects, the ambient colours and movement could be recorded in the frame as well. Its basic slow sync flash, a very effective technique – in this case I used first curtain sync, but wish in hindsight I`d have tried a few second curtain syncs just to see what the result was. I purposely used the first sync so that the movement and colour leaked over the static flash image, but it would have been nice to see the results for future reference.
The shoot was undertaken in the streets around my studio (Great for being used as a base for changing etc) We got some very weird looks whilst out on the street, as at any one time there was a massive group of stylists, hair & MUA’s and magazine publishers crowded into city streets shooting beautiful people in great clothing.
The highlight for me was seeing a clamping truck that doing it’s job of clamping a car – Great opportunity! So after abit of sweettalk from Ava Maria the stylist, they allowed us 30 seconds with for Tony (male model) to pose on the truck, which then made the final layouts!
